Programmes

ABLA delivers ready-to-learn and custom cross-disciplinary programmes that blend practical and academic principles to address the challenges of leading brands in Africa.

FOR EXECUTIVES

AFRICA BRAND LEADERSHIP EXECUTIVE PROGRAMME (ABLE)

Leading and managing brands in a diverse and rapidly evolving African environment requires leaders with the intellectual and creative agility to adapt and respond to the specific conditions and needs of the continent and its diverse markets.

The ABLA Africa Brand Leadership Executive Programme (ABLE) will inspire and empower executives to recognize and seize opportunities, enabling them to take their organisations to higher levels of growth and success in a dynamic African marketplace.

 

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FOR NEXT GENERATION LEADERS

POSTGRADUATE DIPLOMA IN BRAND LEADERSHIP (PGDBL)

The ABLA Post Graduate Diploma in Brand Leadership (PGDBL) program is designed for the next generation of leaders who want to accelerate their career with practical skills and deep immersion in the continental context to build meaningful and profitable brands in Africa. Providing in-depth, cross-disciplinary and experiential insights of building brands and managing projects. The program blends academic and experiential functional content and personal leadership insights needed to succeed in a diverse and dynamic African environment. A highlight of the program is that during the term, learners get to start, run and close a real brand. If you’re ready to fast-track your career, start here.

 

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FOR ENTREPRENEURS

BRAND LEADERSHIP FOR ENTREPRENEURS

Although becoming an entrepreneur is not for everyone, every nation needs them. They are bold enough to take risks and explore new territories. Great entrepreneurs contribute to society by finding innovative solutions to its challenges. Their ideas can change the way we live, work and/or play, and improve standards of living. Ultimately, they create jobs, grow economies and create wealth.

The ABLA Brand Leadership for Entrepreneurs program is designed for entrepreneurs who already have good ideas, products and services, and have established some form of business to deliver them. What they now need is to understand how to strategically and practically transform these ideas, products and services into distinctive, competitive and profitable brands. They want to leverage the power of branding to attract customers, build recognition, differentiate and enhance the credibility of their offerings in the marketplace, make it easy to access other markets and charge a premium, and create internal pride for their staff to be associated with the organisation.

As entrepreneurs, often, the first thing investors or customers buy into is the entrepreneur. As such many entrepreneurs also want to know how to strategically leverage and/or balance the relationship between their personal and business brands.

The ABLA Brand Leadership for Entrepreneurs program is designed to inspire and empower emerging and established entrepreneurs to sharpen their capabilities to build relevant and profitable world-class brands in Africa.

 

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FOR EVERYONE

SHORT LEARNING PROGRAMMES

ABLA short-term learning and masterclass programmes designed to meet specific needs of learners and organisations who need cutting edge, relevant insights derived from real-world experience. The programmes are designed to be delivered over short periods of between one day and six weeks.

Responsible
Branding

Public Sector
Branding

Brand
Leadership -
Building Great
Brands in Africa

Brands,
Boards and the
Bottom-line

Place Branding -
Building Cities,
Destinations
and Countries

Brand
Leadership for
the Creative
Economy

 

FOR ORGANISATIONS

CUSTOM PROGRAMMES

We partner with organisation to develop custom world-class learning interventions rooted in the African context, to address your brand and business challenges, to ignite individual and organisational performance and drive the bottom-line.

ABLA has a structured 5-phase ADAPT™ model for designing and delivering custom training programmes. ADAPT™ is based on our believe that “the only constant is change” and therefore instruction and learning should constantly be adapted to respond to or lead the changes in the marketplace.

 

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