As an Africa-focused institution, ABLA is committed to contributing and promoting thought leadership and providing access to global and African content relevant to and/or shaped around the African context.

The ABLA Library is a repository of selected original or subscribed Africa-focused and relevant global literature, journals, articles, research, lectures, reports and productions on building brands, investing in Africa, doing business in Africa and the African consumer.

All global literature, journals, articles, research, lectures, reports and productions in the ABLA Library is the intellectual property of the authors, creators, presenters and/or publishers, broadcasters and/or producers.

ABLA Journal of African Brand Leadership

The ABLA Africa Brand Leadership Journal is the leading and authoritative peerreviewed journal on Africa-focused brand management and strategy. It is a showcase of best practices and the latest thinking from leading global African experts, thought leaders, academics and industry leaders on building brands in the dynamic and fast evolving African environment.

The ABLA Africa Brand Leadership Journal is essential reading for Africa-focused researchers, strategists, academics, executives and intellectual property practitioners teaching, leading and/or managing global African brands. The journal is accessible exclusively to registered ABLA students. Access >

Academic Journals

ABLA subscribes to world-class up-to-date local and international brand management and strategy journals to enrich learning and teaching. The journals are accessible exclusively to registered ABLA students. Access >



Brand Africa 100: Africa’s Best Brands, a consumer-focused survey which seeks to establish brand preferences across Africa, was developed by pan-African branding and reputation advisory firm, Brand Leadership Group ( founder, Thebe Ikalafeng, in 2010 supported by Kantar (then TNS), the globally respected consumer knowledge and information company with a clear goal: to provide an objective metric on brands in the continent – specifically, the brands that Africans relate to across Africa, regionally and locally. The field research is conducted by Geopoll (, the world’s leading mobile survey platform with a database of over 250 million respondents in emerging markets around the globe. The research is conducted across at least 25 markets which collectively account for at least 80% of the continent’s population and GDP.








2019 (French)



Research on African Media, Brands and Consumers

The ‘How Africa covers Africa in the media’ research has established that 63% of the foreign media that reports on Africa have no correspondent in Africa, and only 1% of their content is from African correspondents. The research was commissioned by Africa No Filter (, a donor collaborative funded by Ford Foundation, Bloomberg, Andrew W. Mellon Foundation, Luminate, Open Society Foundation, Comic Relief, British Council and the Hilton Foundation. The ANF Research consortium conducts research into narratives about Africa. Its work is done in partnership with AUDA Nepad and The Africa Union and includes funding from Facebook. More

Thought Leadership

A repository of thought leadership articles, case studies and papers presented by ABLA Faculty and partners.


Unless otherwise stated, books in the ABLA Library are fully accessible only to registered ABLA learners. For those not registered on any ABLA programme, the books can be ordered directly from the authors, publishers or resellers. Access >


ABLA has entered into a strategic partnership with publishers of relevant periodicals on doing business and building brands in Africa. The periodicals are available on a rolling 12 months to give you access to the latest issues and insights on the African marketplace and environment.

African Business is an award winning and the biggest-selling English language Pan- African business publication since 1966. Read by decision makers, business leaders and policy shapers alike, led by a highly experienced editorial team, the magazine has a reputation of exposing the African narrative from an African perspective. African Business is the ultimate guide to making Africa your business. African Business is accessible for free exclusively to registered ABLA students. To subscribe to African Business beyond ABLA, visit

Marketing Africa magazine is an up-market marketing publication with its contributions coming from members of the marketing fraternity serving the wider business community in East Africa and beyond. Marketing Africa is accessible for free. To subscribe to Marketing Africa beyond ABLA visit