THE LATEST RESEARCH, INSIGHTS AND THOUGHT LEADERSHIP
TO INSPIRE BUILDING BRANDS IN AFRICA

LATEST RESEARCH AND
INSIGHTS ON AFRICA
 

One-third of all African stories in news outlets on the continent are sourced from foreign news services. As a result, stories about Africa continue to be told through the same persistent and negative stereotypes and frames of poverty, disease, conflict, poor leadership and corruption.

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THOUGHT LEADERSHIP ON
DOING BUSINESS AND
BUILDING BRANDS IN AFRICA 

For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation.

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BRAND AFRICA 100:
AFRICA’S BEST BRANDS
REPORT

While Africa’s share remains a mere 13%, the rise in entrepreneurial African brands in the Top African Brands list offers a ray of hope and insight into Africa’s potential best, exemplified by South Africa’s Bathu and Ethiopian Airlines, which transported more than 20m vaccines to more than 20 countries.

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